I am a qualified Chartered Accountant having completed my ICAS training with an independent firm of accountants based in Glasgow. Since qualifying, I have worked with a wide range of companies from SMEs to large global PLCs.
My last role was for one of the largest accountancy firms in the world, where I managed an outsourcing compliance department for SME clients, mostly high growth technology businesses with multinational presence. This was an operations role, and the experience has helped me shape operations here at Phlo. I am an accountant at my core although I really enjoy operations and understanding how Phlo can scale while maintaining great customer service.
I joined Phlo informally through a friend, I was on the market for a role which offered something more challenging than simply finance and that gave back to the world in some way. I was introduced to Phlo’s CEO Nadeem Sarwar, who was looking to build a finance function and the rest is history. It was a very refreshing approach to hiring.
My role as a Chief Financial Officer is primarily revolving around internal finance, preparing accounts, forecasts, cashflow, payroll and HR however I like to help the rest of the team where I can as we all do.
No two days are the same which is great!
It’s a fantastic opportunity for investors to join us on our journey as we shape the future of pharmacy in the UK.
When we launched Phlo in late 2019 we knew that we had already built something innovative and unique – the global health crisis that followed, coupled with outstanding levels of patient growth, strongly validated our vision and proved to us that the future of pharmacy is digital.
Investors will receive 8% interest per annum until their investment converts into ordinary shares, as well as a 20% share price discount, and free delivery for life.
The time for Phlo is now, and we’re really excited to be able to offer investors the opportunity to join us on our journey. We’re launching on October 12th 2020, but in the meantime, people can pre-register and join our list!
Like our patient application, Crowdcube provides investors with control over the level of investment they are comfortable making. Investors can decide on their investment value based on their own risk assessments, the minimum investment is £50 which is extremely accessible and encourages portfolio diversity.
Investing via an approved platform like Crowdcube is an extremely straight forward process for those new to investing and has many useful FAQs explaining the process.
The funds raised from Crowdcube will be used across various areas of the business. Firstly, we plan to scale our real-time, same day delivery service across England by having registered pharmacy premises in more cities.
At Phlo, patients come first, our technology has been developed to provide our patients with as much control as possible, therefore we will continue to invest in new product features as well as native iOS and Android apps.
Lastly, we plan to invest in people, people are at the heart of why we do what we do, we have a great team and want to continue to grow our team as we scale, this is especially important to us during the current economic climate.
I enjoy the variety in my role as a Chief Financial Officer, and the autonomy we all have. The team is extremely diverse being made up of pharmacists, software engineers, designers, and marketing creatives; it’s been really interesting to understand how we all work and how we can all learn from each other.
Phlo’s is the ’local’ pharmacy you never need to visit, we are focused on customer service and bringing the pharmacy to you, not just medication like other online pharmacies. We provide a variety of delivery options to our patients; some can get their medication much quicker with Phlo than going to their local pharmacy.
Joining Phlo is a no-brainer for me: I see it as the pharmacy service that patients truly deserve - excellent customer service, complete control of your medication, safety, reliability, and no wasted time!
Having spent 12+ years in the corporate world, I really wanted to do something which gives back in some way. At Phlo we feel healthcare is too important to be difficult to manage and being part of the team driven by this vision really excites me. My primary core values are honesty, integrity, and dependability.
Travelling! I love holidays which has been my biggest struggle during COVID, although I’ve had to adapt and explore more of Scotland than I normally would, which has been great.
I really enjoy interior design and I am always changing things in my home and starting new projects. I’m not an expert my any means, but it’s a real passion of mine.
I also volunteer with a charity which supports elderly people through loneliness by offering a befriending service, this has been important during COVID. One of the ladies I speak to is 84 years old and completed a master’s in mathematics last year, she is an inspiration and I can’t wait to be able to meet her in person.
Find out more about our crowdfunding campaign here
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