We pledge to deliver up-to-date, accurate, balanced, and transparent information. Our content is always sourced from scientific evidence and data sources. Where opinion or conjecture is presented, it will be clearly indicated as such.
Social media content
Phlo's in-house writers and designers curate our social media posts, stories and videos.
User generated content
Any user-generated content, such as reviews, is considered empirical data and is not collected as part of a formal scientific study. We will always make it clear when sharing such data, whether in individual reviews or as aggregated information.
Authorship and review
Our content is predominantly authored and edited by our in-house team of professionals. Any content of a clinical or medical nature is subject to review by our Superintendent Pharmacist to ensure accuracy and adherence to established guidelines. All medical and lifestyle content is reviewed every 24 months and all our product and service content is reviewed for updates every 12 months.
Accountability and transparency
We aim to maintain transparency in our content by referencing external sources and, where applicable, providing hyperlinks to reputable references. However, we cannot assume responsibility for the content or practices of third-party websites linked within our content.