Meet the team: Cristian Halati, Product Marketing Lead

September 28, 2022
7 minute read

Meet Cristian, Product Marketing Lead at Phlo. In this next instalment of our Meet the Team series, we speak to Cristian who tells us about his role here, what brought him to Phlo and what he envisions for the future for Phlo.

Tell us a bit about your background and previous roles before joining Phlo

I’m originally from Romania, though I’ve been settled in the UK for the better part of a decade now. After an initial uninspiring stint with biomedical engineering back at home, I decided to change things a little bit and started a Zoology Degree at the University of Glasgow in 2016. I went on to graduate in 2020 with a BSc in Pharmacology.  

What attracted you to work for Phlo?

I started working for Phlo as a Social Media Intern in the summer of 2019 through the Saltire Scholar Programme, while I was still pursuing my degree in Pharmacology.  

At the time, I was looking to expand my skillset and gain more work experience before graduating – and Phlo was the ideal fit! Phlo aligned with my interest in healthcare and technology, coupled with my desire to make a positive impact on society through my career. Plus, it seemed like a fantastic place to work – and it is!  

It was a truly interesting and exciting time to join Phlo; we were in the initial stages of laying the foundations for what was to come, and the company had fewer than 10 employees at the time. It was a true start-up dynamic, and nothing like I had ever experienced before. I’m quite lucky to have had the opportunity to see Phlo grow and develop during this time.  

What does your role as a Product Marketing Lead entail?

My role is quite varied, but it primarily entails collaborating with multiple teams across Phlo to analyse the service, identify potential improvements and implement projects and strategies to improve our patients’ experience.  

I work with the Research, Patient Care, Data, Digital and Pharmacy teams to analyse our service from multiple perspectives, then collaborate with the Product teams to deliver improvements that directly target problem areas – all with the ultimate goal of making our patients’ lives easier and making Phlo the best Digital Pharmacy in the UK.

Additionally, I also manage core communications to our patients in relation to any new product developments and features, and I listen to patient feedback to understand what our patients most appreciate about Phlo, what their pain points are, and identify ways in which we can improve Phlo.

On top of that, I dip my toes into a plethora of other things! I use my Pharmacology background to write health blogs underpinned by peer-reviewed research, I oversee and maintain most of our patient-facing email communications and I optimise the content published on our website so it can reach a wider audience.  

What makes Phlo different from traditional pharmacies and why should patients join us?

Going beyond the technology-enabled advantages of convenience, speed, and flexibility that a traditional brick-and-mortar pharmacy simply cannot provide, what makes Phlo truly unique is our team’s collective focus on providing the absolute best healthcare service possible to our patients.  

It’s a challenge to convey just how dedicated, driven and passionate people at Phlo are about the patient experience. One only needs to take a quick look through our Trustpilot reviews to appreciate how much thought and effort is put into everything that we do.  

Above everything else, patients are truly our number one priority. In my opinion, this is the biggest factor that differentiates us from traditional pharmacies, and other similar services out there.

What do you hope to achieve in your role at Phlo?

My mission and ambition at Phlo are to contribute to the continuous improvement of our service and by extension, our patients’ lives. This doesn’t necessarily entail a major specific goal per se, as improving our service is a never-ending, continuous endeavour that primarily consists of delivering iterative, small improvements that come together as a whole.  

On top of that, I hope to continue to learn from my co-workers at Phlo and develop as the company grows. The more I learn, the more I realise how much there still is to learn, and how fortunate I am to have the opportunity to work alongside a brilliant and dedicated team.  

What do you like to do in your spare time?

My biggest passion is music, particularly heavy metal. It all started when I heard my first Iron Maiden song at thirteen – it was simply meant to be! My love for the genre hasn’t diminished a single bit since then. It’s often a misunderstood style of music, but beneath one’s initial perception of it lies a complex, surprisingly varied, cathartic and stimulating form of artistic expression that I find to be unique.  

When I’m not out at a local gig or jamming on my guitar, I enjoy exercising and catching up with friends and family. I’m partial to a bit of escapism through film, videogames, and popular science podcasts, and I’ve got a bad habit of getting completely absorbed by seemingly random, temporary obsessions; last year it was personal finance and investing. Lately I’ve been researching and learning about the smartphone industry for some unknown reason. Who knows what could be next!?

If you’d like to join the Phlo team and help us shape the future of Pharmacy, check out our careers page.

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